Logo Use Policy | 5th Echelon

1. Introduction

This Logo Use Policy establishes guidelines for the usage of the 5th Echelon Media logo and brand marks. Our logos represent our brand identity and are protected intellectual property. This policy ensures consistent, professional use of our visual identity while protecting our trademark rights.

2. Permitted Uses

The 5th Echelon Media logo may be used without prior written permission in the following contexts:

Editorial and News: Reference to 5th Echelon Media content or attribution in news coverage
Partner and Affiliate Links: Display in partner directories, with proper attribution
Educational References: Academic or educational materials discussing our organization
Social Media Sharing: User-generated content sharing our videos or articles
Non-Commercial Parody or Criticism: Fair use commentary and critique
Official Merchandise: Licensed merchandise partnerships (pre-approved only)

3. Prohibited Uses

Use of the 5th Echelon Media logo is strictly prohibited in the following contexts without prior written consent:

Commercial products or services not affiliated with 5th Echelon Media
Misleading representations suggesting official sponsorship or partnership
Political campaigns, candidates, or political organizations
Hate speech, extremism, or illegal activities
Adult or sexually explicit content
Defamatory or slanderous material
Trademark registration or domain registration
Competing news organizations or media networks
Gambling, cannabis, or other regulated products
Any modification that distorts or misrepresents our brand

4. Branding Guidelines

4.1 Logo Versions

The following official logo versions are available for approved use:

Primary Logo: Full horizontal logo with "5TH ECHELON" text and icon
Icon Only: Boxed numeral "5" icon for social media and favicons
Vertical Logo: Stacked version for narrow spaces
Monochrome Versions: Black, white, and grayscale alternatives

4.2 Color Specifications

Primary White: #FFFFFF (RGB: 255, 255, 255)

Primary Black: #000000 (RGB: 0, 0, 0)

Accent Red: #DC143C (RGB: 220, 20, 60)

Background: #0a0a0a (RGB: 10, 10, 10)

4.3 Minimum Size

Digital: 64 × 64 pixels
Print: 0.5 inches × 0.5 inches
Do not scale logo below these minimums as it may become illegible

4.4 Clear Space

Maintain a minimum clear space around the logo equal to the height of the "5" icon. No other elements should overlap or touch the logo.

5. Logo Modifications — What NOT to Do

Do not modify the logo in any of the following ways:

Stretch, compress, or distort the logo
Change colors without express written permission
Add effects (shadows, glows, 3D effects)
Rotate or flip the logo
Remove or alter any part of the logo
Combine with other logos to suggest partnership or affiliation
Place the logo over busy or low-contrast backgrounds
Use outdated or deprecated logo versions

6. Obtaining Logo Files

Official logo files and brand assets are available in the following formats:

PNG (for web and digital use)
SVG (scalable vector for all sizes)
PDF (for print materials)
EPS (for professional design applications)

To request official logo files, contact: branding@5thechelon.com

7. Commercial Partnerships and Licensing

Organizations interested in using the 5th Echelon Media logo for commercial purposes must obtain a written license agreement.

7.1 License Requirements

Licenses typically require: clear description of intended use, placement and context specifications, duration of use, exclusivity terms (if applicable), and quality control standards.

7.2 Merchandise and Products

Any merchandise or products featuring the 5th Echelon Media logo require: pre-approval of designs, trademark registration compliance, quality standards, and revenue sharing agreements (where applicable).

8. Trademark Rights and Protection

5th Echelon Media owns all intellectual property rights to its logos and brand marks. These rights are protected by trademark law in the United States and internationally.

8.1 Registered Trademarks

"5th Echelon" — U.S. Trademark Registration (pending)
"5th Echelon Media" — U.S. Trademark Registration (pending)
5th Echelon box icon — Design Registration (pending)

8.2 Enforcement

Unauthorized use of our logos or trademarks will result in takedown notices and potential legal action. We actively monitor for misuse and enforce our intellectual property rights.

9. Attribution Guidelines

When using the 5th Echelon Media logo, include proper attribution using one of these formats:

Suggested Attribution:

"5th Echelon Media is a leading independent media network focused on political commentary and current events analysis."

"Follow @5thechelon on X, YouTube, and Instagram for the latest content."

10. Regional Trademark Protections

10.1 United States

Our trademarks are protected under U.S. federal trademark law (15 U.S.C. § 1127) and state common law.

10.2 European Union

Our marks are registered or in the process of registration with EUIPO (European Union Intellectual Property Office).

10.3 Canada

Our trademarks are protected under the Trademarks Act (R.S.C., 1985, c. T-13) and registered with the Canadian Intellectual Property Office (CIPO).

11. Questions and Licensing Requests

For logo use inquiries, licensing agreements, or trademark questions, contact:

Branding and Licensing Department

Email: branding@5thechelon.com

Alternative: legal@5thechelon.com

Postal: 5th Echelon Media, Washington, D.C., USA

Response Time: 10-15 business days

12. Changes to This Policy

We may update this Logo Use Policy to reflect new branding guidelines, legal changes, or expanded offerings. All updates will be published on this page with the effective date noted.