POLITICS/CULTURE/SOCIETY/COMMENTARY/PREMIER/AUTHENTIC/STREAMING/PODCASTS/MEDIA/LIVE/POLITICS/CULTURE/SOCIETY/COMMENTARY/PREMIER/AUTHENTIC/STREAMING/PODCASTS/MEDIA/LIVE/

[01] — Logo Assets

Official Mark.

All approved logo variants for use across digital and print media. Always maintain clear space equal to 1/4 of the mark height.

5th Echelon — Primary Lockup

5th Echelon — Washington, D.C.

Horizontal — No Flag
Primary Use

5th Echelon — Washington, D.C.

Horizontal — With Flag
Official / Ceremonial

5th Echelon

Square Badge
Avatar / Icon Use

5

Mark Only — Light Background
Minimum Size: 24px

5

Mark Only — Dark Background
Reversed Application

The Social — Circle Lockup

STHE SOCIAL5TH ECHELON

Full Lockup
Primary Use

STHE SOCIAL5TH ECHELON

Standard Size
Navigation / UI

S

Icon Only
Favicon / App Icon

Usage Guidelines

  • — Do not alter colors, proportions, or letter-spacing of any lockup.
  • — Maintain minimum clear space of 1/4 mark height on all sides.
  • — Use white version on dark backgrounds; invert only when necessary.
  • — Do not apply drop shadows, gradients, or effects to the mark.
  • — Contact branding@5thechelon.com for licensed asset files.
[Brand Guidelines]

DESIGN.

Core visual and design standards that define 5th Echelon's identity. Consistency across all applications and media.

06Core Elements
8pxBase Unit
100% Consistency
Visual Identity System
5E
Brutalist Design Principles
01
Logo & Mark
Primary Identity
TypeVisual Identity
02
Color Palette
Brutalist Spectrum
TypeDesign System
03
Typography
Font System
TypeDesign System
04
Photography Style
Visual Approach
TypeVisual Identity
05
Spacing & Grid
Layout System
TypeDesign System
06
Motion & Animation
Interaction Design
TypeInteraction
[Content Schedule]

Multi-Platform.

Streaming live across X, YouTube, and podcasts. No censorship. No filters. Pure content.

3 STREAMS
24/7 AVAILABLE
18:00
Evening Talk
UPCOMING
20:00
Live Commentary
UPCOMING
22:00
Gaming Stream
UPCOMING
MULTI-PLATFORM DISTRIBUTION BETA .01
[Join The Platform]

Watch, Listen,
Engage.

Follow @5thEchelon on X for daily content. Subscribe to our YouTube for streams and podcasts. No algorithms. No censorship. Just real conversations.